SEO Singapore specialises in Google Search Engine Marketing. Specifically, our main area of interest is Search Engine Optimisation. SEO Singapore helps to boost the rank of websites from third page to first. SEO Singapore uses tried, tested and true white-hat methods to bring your website into the spotlight.
What is SEO?
Search Engine Optimisation (also known as SEO) is a process of improving a website’s visibility and ranking in organic search engine result pages.
Why should I have my website optimised?
Google indexes and ranks websites by matching a search term users type in with websites in their index that match this search term. For example, when a user searches for “SEO in Singapore”, Google pulls up a list of websites for you to browse through. As the joke goes, “The best place to hide a dead body is on page ten of Google search results.” Your website on the second page will take years to climb the ranks, no matter how useful and relevant the content or service you provide is. SEO Singapore helps to boost your website’s ranking, thus directing much-needed, targeted traffic to your webpage.
You may also rank number 1 for a particular keyword, but if almost no-one actually searches for this particular keyword, or if there is a similar and more popular keyword, your ranking for that search term is of no use. SEO Singapore assists you to research for keywords that web surfers actually search for, and accordingly optimise your website for these keywords.
How does SEO Singapore optimise my website for search engines?
SEO Singapore uses 100% white hat SEO methods. White hat SEO means that we, SEO Singapore, do not stoop to underhand, unethical black-hat tactics like cloaking, hidden text, link farming, and other methods that would get you penalised and stripped of your website’s ranking in the long run.
SEO Singapore uses tried, tested and true methods to help rank your website and drive traffic to it. We keep to and work by Google’s guidelines for search engine optimisers, and we do not believe in tricking Google for short-term gains. We do not just focus on tailoring your website to Google’s algorithms, but we also keep user experience in mind when we optimise your website for search engines.
Most SEO companies focus 90% of their energy on building a huge amount of links to boost websites to the top. SEO Singapore acknowledges that it is a fact that backlinking is probably one of the most crucial components in successfully optimising a website. However, Google does not favour tactics that are seen as spam-dexing or link-spamming in their eyes. With many recent algorithm updates like Penguin 2.0, it is becoming increasingly harder to build links in a tactical and smart manner without getting marked down by Google. SEO Singapore knows how to effectively balance the way we optimise sites. SEO Singapore has dedicated article writers who will produce content that tailors to Google’s algorithms for keyword prominence. We also focus on creating a good user experience for all.